How can you project your corporate identity to your office?

Each business has its own identity, philosophy, purpose, culture and communication style. Corporate identity also determines how an organization reflects itself to its potential customers, employees or business partners and ensures its separation from its competitors. Although corporate identity is an element that organizations often emphasize in marketing communication materials; to create a strong image, where your colleagues are; your customers, business partners and the office where you host your guests should reflect your corporate identity. Here, in this week we will talk about what can be done to reflect the corporate identity when designing office furniture.

Is Open Office or Traditional Indoor Office?

When designing an office, it is necessary to decide whether it is an open office or a closed office. Open offices create a more modern, warm and transparent perception. If you want to create an innovative perception, the open office system may be more appropriate for you. Closed offices create a more traditional and deep-rooted perception. If you want to underline that you are an experienced and powerful institution, you can choose this style.

Watch Color Selection

In order to reflect your corporate identity to your workplace, it is the right approach to decorate the logo or the colors of the logo when decorating the office. For example, you can display your logo in suitable areas like a decorative object or print on wallpaper. However, when choosing the colors that will be used with the colors of the logo, it is necessary to pay attention to the effect of colors on human psychology as well as color harmony. For example, light colors are encouraging, and if you want to catch a warm atmosphere, you can have open and warm colors in your office. Vibrant colors also help you capture an energetic atmosphere in the office. For example, you can benefit from the energy of vivid colors if you are active in fashion or advertising sectors or in sectors where young people are highly interested. On the other hand, for a traditional air, you can benefit from authoritarian black tones and dark colors. However, the dark and cold tones of people in the mood to create a negative impact on the jump and office decoration should avoid these shades.

Furniture Selection

When choosing furniture, it is useful to consider that wood is a hot material that is loved by almost everyone. For a strong and deep-rooted image, you can give light shades of wood, and light tones like maple to create spacious and engaging spaces.